Welcome to Allwyn, a leading multi-national lottery operator

Trusted guardians of all that is good in lotteries and casual gaming entertainment.

Find out more

Who we are

Allwyn is a multi-national lottery operator with leading market positions in Austria, the Czech Republic, Greece, Cyprus, Italy, the United Kingdom, and the United States (Illinois).

Our Strategy

7,500+

employees

130 million+

player market

100,000

POS

€7.9bn

Total Revenue in 2023

41%

Adjusted EBITDA margin

146%

Total Revenue growth in 2022 vs 2019

Points of Sale (POS) is as of 31 December 2023 and includes Italy Adjusted EBITDA margin is calculated as Adjusted EBITDA / Net Revenue

What we do

Numerical lotteries

Draw-based

Numerical lotteries

Instant
lotteries

Scratch cards

Instant
lotteries

iGaming

Digital only games

iGaming

Sports betting

Online and in person

Sports betting

Online or retail. Playing wherever, whenever…safely.

In all our markets, we benefit from iconic and long-established brands, strong distribution networks and a long history of operations.

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Austria

Market positioning

  • 100% lotteries, casinos, VLT
  • 100% online lotteries / casinos
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Czech Republic

Market positioning

  • 94% numerical lotteries
  • 85% instant lotteries
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Greece and Cyprus

Market positioning

  • 100% numerical and instant lotteries
  • 100% legal VLT
  • 70% overall gaming
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Italy

Market positioning

  • 79% numerical lotteries
  • 48% overall lotteries
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United Kingdom

Market positioning

  • Owner of Allwyn UK, operator of The National Lottery
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United States

Market positioning

  • Owner of the Camelot Lottery Solutions group of companies, providing iLottery technology and content to lotteries in Europe and the United States.
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Press releases

Allwyn hires proven executive to lead transformation and corporate development

Lucerne, Switzerland 19 November 2024 – Allwyn today announced the appointment of Elena Chambers as its new Group Chief Transformation and Corporate Development Officer. Elena joins the business at a critical time as it seeks to enhance its strategic growth and transformation initiatives and further build the Allwyn brand. In the role, Elena will offer expertise on growth opportunities for the business, lead large-scale transformation projects, ensure smooth transitions and optimise business functions. She took up the role on 18 November 2024.

19 November 2024

Allwyn partners with 0xCollection to bring Refik Anadol’s Dvořák Dreams to the US

Washington, D.C., 2 September 2024 – Allwyn, a leading multi-national lottery operator, announces its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.

2 September 2024

William Sehested Høeg named as 2024 recipient of Allwyn and European Film Promotion’s Los Angeles film scholarship

Karlovy Vary, Czech Republic, 3 July 2024 – European Film Promotion (“EFP”) and Allwyn, a leading multi-national lottery operator, are pleased to announce William Sehested Høeg of Denmark as the 2024 Future Frames participant at the Karlovy Vary International Film Festival (“KVIFF”) to receive the scholarship to Los Angeles.

3 July 2024

Gen-Z viewers are driving the interest in foreign-language film in the US and UK

Lucerne, Switzerland / Karlovy Vary, Czech Republic, 28 June 2024 – Gen-Z viewers in the US and UK are watching more foreign-language films than older generations, with more interest in exploring new cultures and stories and being less put off by the need to view with subtitles. New data commissioned by Allwyn, the leading multi-national lottery operator, has shown the generational divide between English-language viewers.

28 June 2024

Allwyn Advocates for Unity Through Historic “Peace Race” Cycling Tour

Future stars of international cycling, including Antonio Morgado and Ben Wiggins, son of Bradley Wiggins will gather to compete in the legendary “Peace Race”, showcasing the transformative power of camaraderie in sport.

29 May 2024

Allwyn appoints Ifor Evans as Group Chief Technology Officer

Lucerne, Switzerland 22 May 2024 - Allwyn [Group] today announced the appointment of Ifor Evans as its new Group Chief Technology Officer. Ifor will replace Tony Khatskevich, who, after six years of dedicated and exemplary service, has decided to move from his current role as Group Chief Technology Officer and become an Advisor to the CEO and Board of Directors. In this role, Tony will focus on offering strategic counsel on innovation, technology, IT and security matters. Ifor will take up the CTO role at Allwyn on 1 June 2024.

22 May 2024

Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race

As global partner, Allwyn seeks to inspire people all over the world to run, roll, or walk in the 2024 Wings for Life World Run to find a cure for spinal cord injury.

22 April 2024

The Lottery of the Future: How digital technology will transform experience and impact

LUCERNE, Switzerland, 26 March 2024 – Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published today by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.

3 April 2024

The Future of Lottery: A Game for Change Report

Allwyn is a leading multi-national lottery operator that seeks to help lotteries raise more money for governments and good causes by providing the very best lottery and gaming experiences to our customers. To ensure we are successful in achieving this, we pride ourselves in driving innovation, efficiency and of course safety across our platforms.

3 April 2024
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Mühlenplatz 9, 6004 Lucerne
Switzerland

General enquiries: [email protected]
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